This is the first question that you, landlord, would ask, as soon as you decide to rent your property. Well, we are here to give you all our advice and expertise!
A real estate investment is only as good as the rent revenue it generates. We position, market, and advertise apartments with two simple goals: giving you the highest possible rent yield, and never leaving your apartments empty.
Perhaps you want to use the money to pay off your mortgage or you just need some extra cash. And, at the end of the day, you want to know how much you can rent your property for.
It’s really important to get your rent price right. The problem is that if it’s too high, you risk scaring off potential tenants, leaving you with an empty property and bills to pay; if it’s too low, you might be missing out on valuable extra money.
So it’s all a matter of balance and deciding how much to charge on tenants can be hard.

Here below we will give you some points to focus on and show you some of our cases to show you how to do it:

1. Location
   
   
   
   
   Location is key. Obviously, you can charge a lot more for an apartment in places such as the center of Milan then in distant residential suburbs.
   Considering the public transport is essential. Are there good public transport links? How long does it take to get to the center?
   Also consider about the local amenities. Are there enough shops nearby? Is there a supermarket?
   Equally important is proximity to universities, parks and restaurants. The presence of high street chains often indicates that a neighborhood is on the rise and you might be able to raise your rent price.
   Consult us before your purchase to assist with our years of experience in regards to “good” and “bad” areas, you might be surprised by what “goes” and what “doesn’t go”.

2. Potential tenants
   
   
   
   Who do you want to attract? Are you going to focus on students or professionals? Or maybe families searching for a peaceful residential neighborhood? That’s essential to determine, because the kind of budget your potential tenant has will affect how much you can reasonably expect to charge as rent, as well as the level of the apartment finish. Nationality is a fundamental point as well. For example, perhaps your property is close to a university. Undergraduates are often looking for budget-friendly properties but overseas students tend to be willing to splash more cash to enjoy the city center or a high quality apartment. Students as well do not stay more then 3 years usually, allowing you to increase the rental price with the market when a new tenant comes in.
   Ask us for the perfect fit for your apartment, or which apartment would suit the kind of tenant you aim for.

3. Furnished or unfurnished?
   
   
   
   New and stylish furniture and fittings can allow you to attract more tenants – and even raise the price. But fitting your home out with fashionable and modern furnishings can also be expensive. You’ll need to weigh up whether it’s worth the potential increase in rental yield.
   Whether or not this investment is worth it also depends on the type of tenants you’re looking for. Students are likely to be less interested in a state-of-the-art apartment than young professionals.
   Consult us on how to finish and furnish your apartments, some simply “tricks” which are not costly, can greatly increase your rental return.

4. Features
   
   
   
   How big is your property? How many bathrooms does it have? What kind of condition is it in? Is it a new-build? Does it have bonus features like a balcony, garden or parking?
   These are very important things to reflect on. For example, suites can attract wealthier tenants who are happy to pay more for superior facilities, especially if you’re competing with student halls where bedrooms often have their own bathroom.
   Consult us on which features will make your apartment more interesting and can greatly increase your rental return.

5. Condition
   
   
   
   Making sure your property is well maintained and welcoming is vital to attracting more tenants and encouraging existing tenants to stay longer.
   You might want to hire professional cleaners to do a deep clean so that your property looks sparkling new (we can assist with one). And what about getting a fresh paint job?
   Once your apartment is all shiny – we are more than happy to shoot it, to show it’s best features, but also it’s worst! It’s always important to be fully honest.

6. Exposure
   
   
   
   Having the right target audience for your apartment is critical. Whereby you might get lucky with portals, billboards, or other forms of advertising once, the key is to work with a partner that can advise you strategical throughout the entire rental procedure. Unforeseen events, as 2020’s COVID-19 crisis will often require professional expertise and personal touch, which we are experts in.
   We are also experts in online advertising and have a well-known brand which is a synonym with quality apartments paired with great service – in Milan and Rome!

 

 

CASE OVERVIEW

ORTLES

We manage the client’s entire, large portfolio; letting us fine-tune the supply of availability and rent prices of units between tenant changes.
In doing so, we made the building into a brand and a ‘place to be’ among Milanese youth.

• Rent prices increased by over 12% in the years 2015 – 2020.
• The average rent yield is circa 7.5%.
• The occupancy rate over a year is 99%.
• Each year, potential tenants inquire about availability in this building even if no units are currently available on the market, creating a tenant waiting list.

 

RESIDENZE 900

The client approached us as they were unhappy with the previous management of their portfolio.
Since the beginning of our working relationship, we have increased their rent yield and maximized the occupancy rate, leading the client to double the size of their portfolio.

• Rent prices increased by 30% with respect to previous management.
• The average rent yield is circa 8%.
• The occupancy rate over a year is 100%.
• We advised the client during the expansion of their portfolio, picking units within the building with the highest potential yield, and advising the client on how to finish and furnish them to capture the units’ fullest potential.

VARIOUS CENTRAL LOCATIONS

We met the client as a junior investor who just made their first purchase. We advised the client on their investment expansion building a high- yielding portfolio of apartments in top locations across Milan; increasing their portfolio size fivefold.

• Rent prices on initial investment 13% higher than the client’s initial assessment.
• The average rent yield is circa 8%.
• The occupancy rate over a year is 95%.
• Our advisory to the client includes picking desirable locations with a unique point of interest approach; estimating occupancy probabilities; and advisory on finishing and furnishing to maximize yields.

We will advise you on every aspect of your next purchases, from the location to the interior design, to make your apartments the objects of desire of countless tenants.